HAYWARD, Calif. — Cal State East Bay Athletics is excited to announce its new brand message, "Be Bold." This rebranding initiative marks a significant milestone in the department's evolution, reflecting our commitment to driving confidence, pushing boundaries, celebrating creativity, and making a meaningful difference in the classroom, across sports, and the world.
|
|
A NEW ERA OF BRANDING |
As part of this rebranding effort, the department will update its visual identity in the coming year, including a new campus-wide logo, a new athletics website, and marketing materials to reflect the fresh brand message. Additionally, the department will launch a series of initiatives aligned with our core values to reinforce its commitment to encouraging our student-athletes and staff to "Be Bold."
|
|
QUOTES FROM LEADERSHIP |
Allison Kern, Director of Athletics at Cal State East Bay, shared her excitement about the new brand message: "Our new brand message, 'Be Bold' represents more than just words; it reflects who we are and what we stand for. We are committed to pushing the envelope and leading with confidence and collaboration. This new direction will guide us as we grow and make a difference."
Look for #bEBold in marketing, messaging, and across our new website which launches in late October 2024.
Watch our new BE BOLD commercial HERE.
Latest Women's Softball
- Class of 2024 Inducted into Pioneers Hall of FameHAYWARD, Calif. – On Saturday evening on the campus of Cal State East Bay, four individuals and a softball team were inducted into the Pioneers Hall of Fame. The Class of 2024 includes the 1999-2000 Softball Teams, Lorenzo Hall (Men's Basketball), Dorie Krepton (Gymnastics), Bob Olsen (Men's Track & Field) and Kulwant Singh (Men's and Women's Soccer).
- Cal State East Bay Athletics Champions Diversity, Equity, and InclusionHAYWARD, Calif. – Cal State East Bay is proud to reaffirm its commitment to diversity, equity, and inclusion (DEI) as integral components of our campus culture and community. In our ongoing efforts to foster an environment where every individual feels valued and respected, we are excited to join the NCAA in celebrating its 2024 Week of Inclusion.
- Pioneer Spotlight: Angie PurchioThis week's Pioneer Spotlight is on Sports Medicine.
- Pioneer Spotlight: Compliance and Student ServicesThis week's Pioneer Spotlight features the Compliance and Student Services unit for Cal State East Bay Athletics.
- Academic Awards Earned by Cal State East Bay Student-Athletes Throughout 2023-24The 2023-24 academic year was outstanding for many Cal State East Bay student-athletes and teams. Below is a list of the deserving teams and student-athletes of various academic awards sponsored by the CCAA, WWPA, PCSC, D2 ADA and various coaching associations nationwide.
- Pioneer Spotlight: Allison KernCal State East Bay proudly introduces a series titled Pioneer Spotlight.