HAYWARD, Calif. — Cal State East Bay Athletics is excited to announce its new brand message, "Be Bold." This rebranding initiative marks a significant milestone in the department's evolution, reflecting our commitment to driving confidence, pushing boundaries, celebrating creativity, and making a meaningful difference in the classroom, across sports, and the world.
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A NEW ERA OF BRANDING |
As part of this rebranding effort, the department will update its visual identity in the coming year, including a new campus-wide logo, a new athletics website, and marketing materials to reflect the fresh brand message. Additionally, the department will launch a series of initiatives aligned with our core values to reinforce its commitment to encouraging our student-athletes and staff to "Be Bold."
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QUOTES FROM LEADERSHIP |
Allison Kern, Director of Athletics at Cal State East Bay, shared her excitement about the new brand message: "Our new brand message, 'Be Bold' represents more than just words; it reflects who we are and what we stand for. We are committed to pushing the envelope and leading with confidence and collaboration. This new direction will guide us as we grow and make a difference."
Look for #bEBold in marketing, messaging, and across our new website which launches in late October 2024.
Watch our new BE BOLD commercial HERE.
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